02 / Partners
ASCENT only exists with the three of us. ActionSporTech runs it, EuroSIMA opens the European industry, Mont X opens North America. All three logos appear on every deliverable, a non-exclusive trademark licence is formalised in article 7.2 of the agreement.
Biarritz, France
Operational lead
Incubator and startup studio specialised in innovation for extreme, urban and board sports. Runs the programme day to day, hosts workshops, supports grant applications, coordinates speakers.
Role in the programme
Seignosse, France
European industry anchor
Founded in 1999, EuroSIMA is the European association of Action Sports companies. Its mission is to act as a catalyst for the European board sports industry, from startups to major groups, promoting and supporting the economic development of its members. With more than 200 members representing 4,000 direct employees and €2.1 billion in revenue, EuroSIMA is committed to bringing together, training, developing and promoting its members responsibly.
Role in the programme
Mont-Tremblant, Québec, Canada
International opening
Mont X supports entrepreneurs, startups and innovative organisations shaping the future of sport, outdoor and well-being. Based in Mont-Tremblant, an iconic destination in Québec (Canada), we accelerate high-potential projects by building strategic connections.
Role in the programme
Governance revolves around a three-party steering committee that meets at least once per quarter to arbitrate the programme, validate the budget grid and rule on decisions requiring three-party agreement.
ActionSporTech is the sole owner of the ASCENT trademark. A non-exclusive, royalty-free licence is granted to EuroSIMA and Mont X for the duration of the programme. Locked in article 7.2 of the three-party agreement.
Programme revenues cover programme costs: startup participation fees (€3,000 excl. tax × 5 = €15,000 excl. tax / year), EuroSIMA sponsorship and public grants. AST covers communication, EuroSIMA covers the Demo Day and AST travel to its events, Mont X covers its own travel. Startups pay for travel to the Surf Summit, the Cévennes bootcamp and the final Demo Day.
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